We're a Sofia-based software company with three decades of enterprise systems experience, now focused on one thing: giving physical venues the digital intelligence they've always lacked.
Flexcon EOOD is a Bulgarian limited liability company (ЕООД) registered in Sofia. We build, operate and support iden — a modular customer experience platform designed for the reality of physical venues.
Our first commercial deployment is Area 52, Bulgaria's largest trampoline park network, with venues in Sofia and Veliko Tarnovo. From there, we're expanding to activity parks, fitness venues and hospitality businesses across Bulgaria and the wider Balkan region.
Unlike generic SaaS loyalty apps, iden is built for the operational reality of venue businesses: fiscal compliance, POS integrations, staff tablets, family accounts, NFC wristbands, and the compliance layer that European venue operators actually need. We chose to base the company in Bulgaria because that's where our first customers are — and because the Bulgarian NRA's Ordinance H-18 is one of the strictest fiscal frameworks in Europe. If iden works here, it works anywhere.
We operate as a registered СУПТО (Software for Sales Management) software manufacturer under Bulgarian National Revenue Agency regulations, with François Dehaibe acting as the designated guarantor of fiscal compliance.
From enterprise telecom systems to a customer experience platform for physical venues.
François Dehaibe spends 30+ years designing and delivering BSS/OSS telecom platforms across Europe — billing, order management, digital transformation programs for tier-1 operators.
Flexcon is registered as a Bulgarian ЕООД with a single focus: building infrastructure for the digital customer experience layer that physical venues have always lacked.
An eSIM marketplace for Balkan travelers — the first step into independent product work, and the foundation for Flexcon's ability to operate in the Bulgarian regulatory environment.
The six core modules reach MVP: iden.pass, iden.perks, iden.reach, iden.pulse, iden.core, iden.connect. Infrastructure built on Supabase, TypeScript, Deno Edge Functions, Apple & Google Wallet.
What starts as a tracking & attribution diagnostic for Area 52's marketing stack evolves into a full platform replacement strategy. 100,000+ customer records to migrate across two venues.
Full booking system with capacity engine, digital waivers, loyalty enrollment and wallet pass generation. Party booking system launched for kids' birthday parties at Area 52.
A complete NRA Ordinance H-18 compliant POS system, integrated with Datecs FP-700MX fiscal printers via ErpNet.FP middleware. 20 database tables, 98/98 schema tests passing.
Expanding the F&B back-office layer, rolling out the mobile app strategy for Area 52, and preparing iden for deployment at additional venues across Bulgaria.
François spent three decades designing, building and delivering large-scale BSS/OSS systems for European telecom operators — the kind of platforms that handle billions of transactions, hundreds of millions of customer records and strict regulatory compliance regimes.
That experience shapes how iden is built: with a bias toward operational reality over feature bloat, with rigorous specifications before code, and with a deep respect for the compliance and integration work that makes enterprise software actually ship.
Based in Sofia, Bulgaria, François acts as Flexcon's managing director and serves as the designated СУПТО guarantor for iden's fiscal compliance under Bulgarian NRA regulations.
A small number of convictions that shape every decision in the platform.
Every module begins with a formal, versioned specification. iden.pos shipped after a 1.3-iteration spec, with 28 audit findings resolved before a single line of production code. We write things down.
GDPR, NRA Ordinance H-18, PCI DSS considerations, and data residency are designed in from day one. Not bolted on when the regulator calls.
We design for staff tablets, power cuts, printer timeouts, offline-first interactions and the realities of a busy front desk. Not the idealized happy path of a demo video.
Each iden module can be deployed independently and earns its place through value, not lock-in. Customers can start with iden.pass and never touch the rest if they don't need to.
Flexcon's founder is also its lead architect and engineer. There's no translation layer between who decides what to build and who writes the code.
iden runs on EU-hosted Supabase with data residency in Frankfurt. No transatlantic data transfers, no Schrems II headaches, no surprises on your Article 30 record.
Whether you're a venue operator, a potential partner, or just curious about how we work — we'd love to hear from you.
General inquiries: hello@iden.software